This process involves matching text and graphics content, as well as website code, metadata and website code parameters in a way, which will allow them to “catch the attention” of the search engine algorithm - usually Google - as often as possible. The better the match to the keywords that the user enters, the higher your site will be on the list of results. SEO optimization is a fundamental activity for the company, because most of the internet users only pay attention to the initial results from the first page. Even the best and fully prepared website when it comes to content won’t attract attention, if there is no good positioning. That’s why it’s a good idea to use the services of an experienced team, which will take your website to the top of the list.
Positioning of online stores
SEO for e-commerce
For e-commerce sites positioning is a literal “to be or not to be” on the market. Over 25% of Google users choose the first result on the search list, and nearly 68% of clicks are limited to the top five links. For the second page of search results, the probability of using the link is around 1%. In an era of great competitiveness, storefronts must be carefully matched to the algorithms of search engines to attract the customer's attention. Thanks to our experience and continuous tracking of trends in positioning and internet marketing, we are able to offer a comprehensive packet, which will help potential customers to spot your company online.
SEO data analysis
Search engine optimization cannot be started with a thorough examination of all aspects of your website. Visibility on the web is determined not only by the content available to every user, but also by hidden metadata and the source code. This is why careful analysis is the first step in moving your site to the top of the list. SEO audit’s main goal is to collect all data relevant to the search engine for processing and better adaptation of the website to the algorithm. An alternative to positioning are paid AdWords campaigns. They allow you to place the result at the top of the list with a little Ad, which indicates the advertisement. This is a faster way to get the user's attention, but it doesn't generate organic traffic the way positioning does.
Google Ads campaigns
Running Pay Per Click (PPC) campaigns
Organic website positioning has an undoubted advantage, which is a long-term impact on the visibility of the website during the search. The disadvantage of this solution however is the time needed to achieve the expected results, so it’s a good idea to use complementary services and expand your marketing strategy with paid advertising campaigns. Proper optimization of online advertising requires specialized supervision, which is why the Google Ads agency is a valuable partner during the promotion. Collaborating with experts in the field will benefit start-ups as well as established businesses. We are aware of the importance of using available advertising channels, which is why our SEO agency offers support to all clients, allowing you to use the possibilities of internet marketing to the fullest.